For Immediate Release / Toronto / August 31, 2016
GoodLife Fitness joins Manulife Vitality in Canada
Canada’s largest fitness club chain to offer membership discounts for those who want to live healthy lives
Waterloo – Manulife and GoodLife Fitness today announced that GoodLife Fitness is joining the Manulife Vitality program in Canada as the exclusive fitness club rewards provider. The Manulife Vitality program rewards members for making healthy choices, being active and is scheduled to be launched later this year.
Manulife will offer Manulife Vitality program members access to a subsidized membership at the 240 GoodLife Fitness clubs across Canada and the 50 Énergie Cardio locations in Quebec. Encouraging physical activity and healthy living choices is the foundation of the Manulife Vitality program; providing subsidized memberships to the country’s largest fitness club chain creates a clear alignment with the goals of the member and the program.
"GoodLife Fitness is a welcome addition to the Manulife Vitality program in Canada as they share our goal of helping Canadians live long, healthy and fulfilled lives," said Marianne Harrison, President and Chief Executive Officer, Manulife Canada. "Vitality has found that people who purchase an integrated life insurance product and participate in the program, are motivated to set goals and take steps to healthy living. Manulife Vitality members now have another incentive to join the program."
The Manulife Vitality program offers an innovative new kind of life insurance, which will have industry-leading protection, opportunities to save on their insurance premiums, and earn valuable rewards and discounts for taking steps to improve their health. Members will receive personalized health goals and can easily log their activities using online and automated tools, which are integrated with the latest wearable fitness technology.
"We are so excited to announce this novel collaboration with Manulife – the first of its kind in Canada," said David ‘Patch’ Patchell-Evans, GoodLife Fitness Founder and CEO. "The Manulife Vitality program encourages physical activity and healthy living choices, so the opportunity to provide a subsidized membership to GoodLife and Énergie Cardio clubs across Canada benefits members and clearly aligns with our purpose and the program objectives," continued Patch.
Manulife’s life insurance offer is for individual clients, and the Company continues to investigate opportunities to bring the Manulife Vitality program through other products.
For more on information, please go to: ManulifeVitality.ca
Manulife Financial Corporation is a leading international financial services group providing forward-thinking solutions to help people with their big financial decisions. We operate as John Hancock in the United States, and Manulife elsewhere. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. At the end of 2015, we had approximately 34,000 employees, 63,000 agents, and thousands of distribution partners, serving 20 million customers. At the end of June 2016, we had $934 billion (US$718 billion) in assets under management and administration, and in the previous 12 months we made more than $25.4 billion in benefits, interest and other payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong. Follow Manulife on Twitter @ManulifeNews or visit www.manulife.com or www.johnhancock.com.
About GoodLife Fitness
Proudly Canadian since 1979, GoodLife Fitness is the largest fitness club chain in Canada and the fourth largest overall in the world. With over 365 clubs from coast-to-coast, including GoodLife Fitness, Énergie Cardio, Fit4Less by GoodLife and ÉconoFitness Clubs, approximately 14,400 employees and more than 1.25 million members, GoodLife is helping to transform the health and wellness of 1 in 28 Canadians every day.
PR Senior Specialist